Attn: Grace, the female-founded, Certified B. Corp that created the world’s first sustainably-sourced, designed and packaged line of incontinence products for women, announced the launch into its first grocery channel with Woodman’s Markets. 

Attn: Grace launched in 2020, initially selling its products exclusively online at attngrace.com before opening its Amazon store in 2021. Attn: Grace launched its first retail partnership with Walmart last spring, with products currently available in 1600 Supercenters nationwide.

“We’re thrilled to be partnering with Woodman’s as we continue to expand access to high-performing, more sustainable products in this category,” says co-founder Mia Abbruzzese. “We hear from customers every day who tell us that our products are not only keeping them drier and more comfortable than any of the other brands they’ve tried, but that they are enjoying more active lives and better overall health and wellbeing after making the switch to Attn: Grace. Our partnership with Woodman’s is a hugely exciting milestone for us as we continue to grow brand awareness and for our customers who will now have another option for shopping our products on shelf.”